Well, being a champion is not being a specific person.

It’s a specific state of mind. It’s how you THINK.

That’s how we take ordinary people and turn them into champions. By making them think like one.

I think that describes what we do here at The BodyForge perfectly.

That means we take normal, absolutely ordinary people, just like you, with all their failings, all their fears, all their insecurities, and all their lack of self-belief…and we teach them how to take each one of those demons one by one and annihilate them.

And we do that through the implementation of a magical journey of coaching and training here at The BodyForge.

You see, there is a champion inside every one of us. There truly is. They just need to be brought out of us.

It’s a process, of course.

There are no magical pills, no miracle cures, no enchanted 5 minute solutions.

That’s never going to happen – so if you’re looking for magic, go to Disneyland.

Nothing good comes easy. There will be tough moments. There will be revelations. There might be moments of despair, bursts of anger, or even tears.

But it’s all part of the journey of self-discovery that we embark on together.

Because, make no mistake – we will walk with you every step of the way.

We will pick you up when all you want is to lie down and give up. We will carry you on our shoulders if necessary.

We will light a fire under your ass, we will motivate the hell out of you, and we will believe in you more than you believe in yourself.

But we WILL get you where you deserve to be.

Because your victories are our successes.

Your breakthroughs are our wins.

Your evolution into the best version of yourself that you could possibly become is the measure of our mettle as the ones who brought the champion inside of you out into the light.

And that is what we live for. Giving you the gift of a lifetime.

So go ahead. Think like a champion. Act like a champion.

And you will become a champion.

THAT’S HOW WINNING IS DONE

It doesn’t have to be pretty and it doesn’t have to be perfect. Perfection is the mother of failure.

As long as you are stepping forward, that is all that matters.

And that is what I wish for you – imperfect progress.

Now go in there and GET IT DONE.

And if you want a head start, just click here. We’ll help you jumpstart your life to happiness in the perfect way.

It’s time to rock the house.

(NOTE: We have VERY limited spaces available on this program so ACT NOW.)

The post FED UP OF YOUR DAILY BS? HERE IS HOW TO OWN IT. first appeared on IamDonatello.

The biggest killer of dreams and ambitions I can think of.

You hesitate, your dreams die. It’s that simple.

When you are at the crossroads between Something-I-Need-To-Do Boulevard and I-Don’t-Want-To-Do-This Avenue, your brain is hardwired to kill action-taking because it is programmed to keep you safe.

That brain of ours doesn’t want any risky shit. It doesn’t want us getting off our ass into a place it doesn’t know. So it tries to throttle us to a placid death.

Mel Robbins, God bless her, calls it the 5 Second Rule.

She asserts that if you don’t take action in the first 5 seconds after the need for it comes up, that’s all the time your brain needs to borrow Mjölnir from Thor and smash that impulse to a pulp.

She also says that “If you don’t start doing the things you don’t feel like doing, you will wake up one year from today and be in exactly the same place.”

I’ll go a step further with that Mel.

If you don’t start doing the things you don’t feel like doing, you will wake up one year from today and be a year deeper in the shit than you are today.

You sure you want that?

I don’t.

So the next time the impulse to do something important hits you, you have exactly 5 seconds to get off your ass and get it done.

Do it and see the amazing stuff that happens.

THAT’S HOW WINNING IS DONE

It doesn’t have to be pretty and it doesn’t have to be perfect. Perfection is the mother of failure.

As long as you are stepping forward, that is all that matters.

And that is what I wish for you – imperfect progress.

Now go in there and GET IT DONE.

And if you want a head start, just click here. We’ll help you jumpstart your life to happiness in the perfect way.

It’s time to rock the house.

The post YOU HAVE 5 SECONDS… first appeared on IamDonatello.

I fear accepting the status quo
And thinking that simply not sliding backwards is a feat
When I should know better that the status quo does not exist
And sitting on the fence is, in itself, resignation and defeat

I fear not achieving my full potential, of not being the best I can be
I fear getting used to comfort and just letting go of whom I was meant to be

I fear normality, just being part of the crowd
When my voice should be strong, vibrant and loud

I fear letting those who love me down by not being all that I can
And I fear they will still love me even when I am only an average man

I fear letting my life become mundane mainstream living
When it’s never about the taking and all about the giving

I can’t allow this, I will never be this way
I refuse to fade into a whisper in the night
I will stand up and make you pay attention
Everyday from today is a good day to fight

Look at me! I am a volcano, an earthquake, an unstoppable force
I will die fighting and screaming, no space for remorse

I will move mountains, I will change lives, I will leave my indelible mark
I will be uncontainable, inexorable, a furious inferno born of a spark

I will stand up and be counted, have my say and speak my mind
I will gather the willing, share knowledge, leave no man or woman behind

I will give all I can to those who really want to change
I will walk paths seldom trodden, no matter how strange

Because I am not here to quietly float away,
Out of your minds and hearts and into yesterday

I am here to change history, through hard work, blood, sweat and tears
This is our fight, our lives, the time to conquer all fears

PS: If you want to face your fears, this is the best place to start.  Just click here and tell us your story. We’ll help you jumpstart your health in the perfect way.

It’s time to rock the fear out of your life.

The post THE SUM OF ALL FEARS first appeared on IamDonatello.

Truth be told, it is pretty unusual to find families repping it out with each other. More often than not, it’s mostly just one person from a family that is interested in working out.

The fact that we have so many here is a tribute to how completely different we are to any other facility and how it reflects our passionate belief that a family who trains together, grows together.

So we decided to take some time out to mark a special moment in honor of the fathers, mothers, sons and daughters who train together here.

These are the people who prefer to spend an hour less at work to spend an hour more in each other’s company.

These are the people who argue together about set sequences and correct form.

Who encourage each other till the last exercise is done.

Who grow closer and become stronger together with every rep cranked out at The Forge.

Because reps here are special. It’s hard to define it, but the spirit of camaraderie, support and closeness here is a trademark we cherish.

To all the families who make us a unique facility – this one is for you.

The BodyForge salutes you.

***********************

OF FATHER AND SON

(A Special Dedication To Cancer Warrior Tony and his son, David)

At the end of the day
When all is said and done
There is no gift greater
Than the love of a son

You are my true legacy
The place where destiny can start
The focus of my hopes and dreams
My remembrance after I depart

So walk tall my son
Never trade values for a lie
Be ever true my son
Look the world right in the eye

My father, my hero
The source of my inspiration
The man who shows me the way
With undying dedication

You set a high standard Father
Your boots are hard to fill
Walk slower Father
And I promise you I will

Thank you for being there
Defining the essence of me
For being the father
I one day hope to be

***********************

PS: Are you a family who wants to train together? Would you like to have your parents enroll in a program that caters for their health in the absolute best of ways? Are your children putting on weight and you’d like to nip the problem before it becomes a threat? We can help. Fill in the form on this page and tell us your story. We would love to hear from you and we would love to help!

The post ONE MORE REP, DAD first appeared on IamDonatello.

Let’s do something different this year. (You know I love doing things differently. It’s how I do everything in my life. )

Yes, I emphasize being different at the start every year (well, I talk about it nonstop every day really). But, hey, you can never emphasize something this important enough.

So – listen up. I want you to win this year. It’s absolutely within your grasp to do so.

Cake on the table is great. Cake in your mouth…well, you just can’t beat that with a stick, can you?

OK, here is what you need to do.

This year – DON’T MAKE NEW YEAR’S RESOLUTIONS. Just don’t.

Those things don’t last. They never do (and we all damn well know it because we have all done it innumerable times thinking they are magic wishes).

So spare yourself the crap and the disappointment this year. Don’t set yourself up for failure.

Try this instead.

STEP 1 – SET UP YOUR TARGETS

Set up THREE goals.

Yes, I said THREE. That’s it. No more. Just three of them. Three important things you want to achieve this year.

Make each one of these very clear and very defined. Use exact numbers.

Don’t say “I will read more this year.” Say “I will read one book a week/ every 2 weeks/every month.”

Then make an exact list of the books you plan to read (52 books if one per week or 12 if one per month). Write their titles down. Yes, use a pencil and paper damn it. No fancy stuff.

Stick that paper somewhere where you can see it every day. On the ceiling above your bed or on the wall in front of you in the toilet so it is the very first thing you see every morning.

In this way, you just can’t miss the damn thing.

Each goal must have a deadline of course. A day of reckoning.

The difference between goals and dreams is, after all, a deadline.

Now make sure, make ABSOLUTELY sure, that that goal is done and dusted by deadline day. No two ways about it. It needs to be finished.

Give it a sense of urgency.

STEP 2 – MARK YOUR VICTORY

As soon as one goal is done – celebrate a little.

Do something special. Do something that marks it down as a victory. Give yourself a little treat.

It’s OK to do that. Marking down an occasion makes it feel like an accomplishment.

And it is. You deserve it.

So treat yourself a little.

STEP 3 – BACK TO STEP 1

Then, IMMEDIATELY – write down another goal and stick in there.

Yes – waste no time. You’ve celebrated. Now, back in the game.

Same deal as before – absolute clarity, exact detail plus a deadline.

There is no need to make huge resolutions. No need for cataclysmic changes.

These goals need to be just things that you want to achieve. If the goal you have in your mind is huge, break it down into little goals and knock them off one by one.

TAKING CARE OF NUMBER ONE

Here is another example. So you want to regain your health this year right? Burn some of that belly fat off, get shapelier legs, tighter arms, perhaps even that impossible six pack – in a few words, feel good about yourself again.

You know what I’m talking about. Without your health, you are nothing. You can only give if you have abundance.

Here is your goal.

Make an appointment with a coach tomorrow. I said a coach, not a personal trainer. Personal trainers are a waste of time. All they do is count your reps.

And make sure it’s not just any coach either. Find the best one in the business.

Yes, tomorrow. 6pm. Just get it done. Go and talk to a professional.

Just like that.

Don’t hesitate. If you do, you’re screwed. If you balk for even 5 seconds, then you’re dead meat. Your brain will start to throw up doubts and you won’t do it.

So don’t overanalyse. Just get in there and pulverise.

(Yes that’s the poet in me.)

THAT’S HOW WINNING IS DONE

It doesn’t have to be pretty and it doesn’t have to be perfect. Perfection is the mother of failure.

As long as you are stepping forward, that is all that matters.

And that is what I wish for you – imperfect progress.

Now go in there and GET IT DONE.

And if you want a head start, just click here. We’ll help you jumpstart your health in the perfect way.

It’s time to rock the house.

The post HOW TO HAVE YOUR CAKE – AND EAT IT TOO (IN THREE SIMPLE STEPS) first appeared on IamDonatello.